How does page speed impact search engine rankings?

Page speed plays a crucial role in search engine rankings as it directly affects user experience and website performance. Faster-loading pages reduce bounce rates, keep visitors engaged, and lead to higher conversion rates. Search engines like Google prioritize websites that load quickly, especially on mobile devices, making page speed a vital SEO factor. A reliable digital marketing agency in Pakistan focuses on optimizing website speed through techniques such as image compression, code minification, and improved server response times. A slow website can negatively impact a site's visibility, reducing its chances of appearing on the first page of search results. An experienced SEO brand understands that technical SEO, including page speed, is essential for maintaining strong rankings. Ultimately, improving page speed not only enhances user satisfaction but also signals search engines that your website offers a quality experience worth promoting.