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Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility on search engine results pages (SERPs) through paid advertising. By leveraging platforms like Google Ads or Bing Ads, businesses can promote their products or services directly to users who are actively searching for them. SEM delivers fast, measurable results and helps drive targeted traffic, improve brand awareness, and boost online sales. Whether you're a small business or a large enterprise, search engine marketing offers a cost-effective way to connect with high-intent customers at the right time.

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